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What the EU’s Digital Product Passport means for Marketing Teams

What the EU’s Digital Product Passport means for Marketing Teams

by | Feb 25, 2026 | Brand & Promo Store, ciloo blog, corporate swag, Custom Promotional Products, Employer Branding & Recruiting, Franchise and Distributors, Manufacturing Industry, Marketing Tips, Sales and Marketing Material, Sustainable Merchandise

TL;DR: The EU’s Digital Product Passport (DPP), introduced under Regulation (EU) 2024/1781, will require structured digital product data for specific categories of goods placed on the EU market. It applies not only to EU companies but also to non-EU organisations that...
The Value Chain for Promo and Swag is Broken. This is Why it Matters.

The Value Chain for Promo and Swag is Broken. This is Why it Matters.

by | Apr 28, 2025 | Brand & Promo Store, ciloo blog, Custom Promotional Products, Employer Branding & Recruiting, Franchise and Distributors, on demand production, Sales and Marketing Material, Sustainable Merchandise

Promotional products remain a staple in brand marketing. The promo industry is more than $80bn, twice the size of the global music industry! Branded products are used across industries to build recognition, reward employees, support events, and nurture customer...
How CMOs Can Slash Costs When Managing Promotional Products Globally

How CMOs Can Slash Costs When Managing Promotional Products Globally

by | Mar 25, 2025 | Brand & Promo Store, ciloo blog, Custom Promotional Products, Employer Branding & Recruiting, Franchise and Distributors, on demand production, Sales and Marketing Material

CMOs are at the forefront of navigating current economic uncertainties. Inflation, geopolitical instability, and threats of trade wars require financial agility and strategic optimization. At a time when every line item is being scrutinized, priorities are clear:...