How to Reduce the Cost of Managing Print and Promo for Global Companies: A Comprehensive Solution

How to Reduce the Cost of Managing Print and Promo for Global Companies: A Comprehensive Solution

In the 15th century, Johannes Gutenberg accomplished what was once considered impossible—he mechanized the art of bookmaking. Each book was carefully crafted and then distributed across Europe and each step—sourcing the paper, printing, and distribution—was a...
Rethinking Company Swag: The Shift Towards Sustainable and Localized Branding

Rethinking Company Swag: The Shift Towards Sustainable and Localized Branding

The year is 1999, and a tech startup in Silicon Valley is celebrating its rapid growth. The office is buzzing with excitement as boxes of newly arrived company swag are opened. T-shirts, mugs, and pens emblazoned with the company’s logo are proudly distributed...
Streamlining Global Promo / Merch Management: The Case for a Single, Modern Supplier

Streamlining Global Promo / Merch Management: The Case for a Single, Modern Supplier

Promotional products play an important role in building brand awareness and support global sales activities. However, managing the production and fulfilment through multiple suppliers leads to inefficiencies, increased costs, and reduced flexibility. Ciloo proposes...