{"id":2813,"date":"2023-09-20T18:27:29","date_gmt":"2023-09-20T16:27:29","guid":{"rendered":"https:\/\/ciloo.com\/?p=2813"},"modified":"2024-01-24T11:34:56","modified_gmt":"2024-01-24T10:34:56","slug":"brand-control-and-sustainability-with-on-demand-production","status":"publish","type":"post","link":"https:\/\/ciloo.com\/brand-control-and-sustainability-with-on-demand-production\/","title":{"rendered":"Enhancing Brand Control and Sustainability with On-Demand Production Software"},"content":{"rendered":"\n
Finally a way to control merch\/promo globally!<\/em><\/p>\n\n\n\n Merch, promo, swag, <\/em>different names for the same, branded physical products. All companies use them, and the market size<\/a> has passed $80bn globally. However, global companies face numerous challenges when it comes to managing the production of merchandise and promotional material. The traditional model often involves large-scale, centralized production that can result in excess inventory and waste, longer lead times, high transportation costs and print errors, especially when printing for multiple markets in multiple languages. Alternatively, some companies utilize a decentralized system where each region prints or produces their own. This option comes with its own challenges: it is very difficult to maintain brand control across different locations and can also be highly wasteful. <\/p>\n\n\n\n Consumer preferences are evolving – a survey from McKinsey & Co<\/a>. found that 66% of all respondents and 75% of millennial respondents say they consider sustainability when they make a purchase. With sustainability so high in consumers\u2019 priorities, many companies are rethinking many of their processes, including how they manage their print and merchandise. <\/p>\n\n\n\n This has led to a shift towards local and on demand production, a significantly more sustainable option compared to bulk production. This approach allows companies to produce items as they\u2019re needed, minimizing waste and ensuring products are more aligned with current demand. But how can you ensure that your brand guidelines are being met when your posters, flyers, t-shirts and more are being printed at locations across the globe – and how do you manage these multiple suppliers and ensure you\u2019re only putting sustainable merchandise<\/a> out there? <\/p>\n\n\n\nThe Shift to On-demand and Local Production<\/h2>\n\n\n\n
One print on demand platform for all, with full brand control. <\/h2>\n\n\n\n