Ciloo White Paper
Managing Promotional Products: The 15/50 Model for Sustainable and Efficient Sourcing and Distribution
It’s time to take stock of how you’re managing branded products.

Companies must analyze how they’re managing the physical execution of their brands. Supply chain challenges and sustainability regulations like the CSRD necessitate a thorough evaluation of how global brands are procuring and distributing swag, merchandise and sales material.
Ciloo’s 15/50 model offers a solution by shifting towards local, on-demand production of 15 core product categories in 50 countries. This approach enhances efficiency, reduces environmental impact, and simplifies CSRD reporting.
Why download this white paper?
- Learn how to manage branded products with Ciloo’s 15/50 model
- Find out how the CSRD impacts your business
- Discover how to enhance supply chain traceability, and facilitate sustainability reporting
- Get an actionable strategy to reduce carbon emissions, improve operational efficiency, and ensure global brand control.