When it comes to merchandise, swag, and other branded products, the focus often falls on high-volume, frequent-purchasing customers. But what about infrequent corporate buyers – the ones making purchases a few times a year in lower quantities? 

For global companies wanting to empower their teams to manage their own branded products, finding a solution that is cost-effective, sustainable, and that ensures brand control across all physical products can be challenging. In this article, we’ll explain how the Ciloo platform is the ideal solution for infrequent corporate buyers within large enterprises.

The Unique Needs of Infrequent Buyers:

Infrequent corporate buyers encounter several distinct challenges when engaging with suppliers and e-commerce platforms:

  • Lack of Familiarity: Infrequent buyers seldom use a particular system; hence, whenever they make their purchase, they find themselves solving puzzles that are very time-consuming.
  • Time Constraints: These buyers often have additional general duties and are likely to be given responsibility for buying in addition to their other roles; they rarely get the time to master systems.  
  • Managing budgets: without a centralized system to monitor spending, budgets can easily be exceeded.

Businesses with a global footprint need an internal e-commerce solution designed to empower both infrequent buyers and more frequent ones to purchase the items they need when needed while retaining full control over spend.

The Ciloo platform addresses this, and more.

Ciloo’s Approach to Managing Infrequent Buyers

The Ciloo platform integrates with existing SSO, ERP, and DAM systems, providing a seamless purchasing experience for both frequent and infrequent corporate buyers.

  • Global e-commerce Portal:

The Ciloo platform is essentially  a one-stop shop for branded products and sales material, where global teams can make purchases effectively, no matter their location. This approach minimizes administrative frustrations and makes decentralized ordering easier, a crucial element for businesses with teams spread nationally or across the globe. 

  • Simplified User Experience:

The platform features a user-friendly interface, as easy as any online shop. Employees can order the items needed in a few clicks. No specific training is required, leading to wider uptake. 

  • ERP and DAM Integration

The platform integrates with existing SSO, ERP and DAM solutions for a seamless experience from start to finish. Employees can log in using their usual credentials, access approved assets, and order the quantities they need when they need them. 

  • On-Demand and Local Production

Orders placed are produced locally, reducing shipping distances and delivery time frames. There are no minimum order values, making the Ciloo platform the ideal solution for infrequent corporate buyers.

Key Features for Buyer Convenience

The Ciloo platform offers features specifically designed to improve the experience of infrequent corporate buyers:

  • Pre-Configured Product Catalogs: Customized catalogs with company branding ensure buyers can quickly find approved products. 
  • Vouchers, Co-Op Funds, and Budgets: Admins can encourage infrequent buyers to make purchases by providing vouchers, setting common funds, and allocating budgets.

Benefits of the Ciloo Solutions

Infrequent corporate buyers within an organization face unique challenges in the buyer journey. They may not have quick access to approved assets, do not have a reliable supplier network, and ensuring product quality involves a rigorous process of asking for samples. 

When an organization sets up an internal e-commerce store with Ciloo, it empowers all buyers to:

  • Access a store that’s easy to use as any online shop
  • Save time and minimize administrative overhead
  • Reduce waste and costs through on-demand and local production
  • Receive quality branded merchandise that meets all brand guidelines

Bottom Line

The Ciloo platform addresses the unique challenges of both frequent and infrequent corporate buyers within organizations, drastically cutting the time and effort it takes to complete an order. 

Learn more about how Ciloo’s global purchasing solutions can change your corporation’s buying dynamic. Get in touch with us today!